Impact & Expertise

Publications

  • Retail 2020: Competing in a Changing Industry

  • Pierre Mercier, Rune Jacobsen, Andy Veitch
  • August 2012
  • The retail industry is undergoing a profound transformation. With even grocery shopping going online, legacy retailers must rethink the role of their brick-and-mortar stores and explore new ways to increase traffic. To succeed, companies must determine what their customers want—and go out of their way to provide it.
  • Read more on bcg.perspectives

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