Impact & Expertise

Nordic Publications

  • Report
  • June 2016
  • Capturing the Data Center Opportunity – How Sweden can Become a Global Front-runner in Digital Infrastructure
  • Arvid Warrenstein, Fredrik Lind, Olof Sundström, Stefan Deutscher
  • This report outlines the economic potential of digital infrastructure in general and that of data centers in particular. The report also describes how the data center industry could become a key component of Sweden's economy over the coming decade. The contribution of the report is twofold: Firstly, it maps the industry landscape today and estimates the value of the data center opportunity to Sweden, in a full-potential scenario. Secondly, the report describes a set of key factors that should be fulfilled in order to attract digital infrastructure investments and recommends actions for Sweden to take in order to capture the potential of the data center industry.
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  • Report
  • May 2016
  • Digitizing Europe: Why Northern European Frontrunners Must Drive Digitization Of The EU Economy
  • Emanuelle Alm, Filiep Deforche, Niclas Colliander, Fredrik Lind, Ville Stohne, Olof Sundström
  • Digitization constitutes a transformative shift in technology across industry and society in general. Europe’s digital frontrunner countries must make faster and broader digitization a top priority and provide strong European leadership at the highest political levels to guide cooperation across nations to secure future growth and employment. While the positive impact of digitization is expected to benefit the entire continent, some EU nations stand to gain more than others and therefore should help pull Europe toward a more digitized economy for the benefit of all.

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  • Focus
  • April 2016
  • Growing Positive Change: The Copenhagen Pro Bono Effort
  • Joen Moth-Poulsen, Julie Bekker, Stine-Marie Skov, Andreas Madum
  • This publication takes you through some of the pro bono journeys the Copenhagen office has embarked on within the past few years. It highlights the extraordinary achievements of the non-profit organizations we have worked with and their relentless effort to improve society. This report will also introduce you to BCG culture and give you a better understanding of the work we do and the way in which we work with our clients. We hope it will inspire you to leave a lasting, positive impact on your community and perhaps even consider BCG as a potential partner in the future.
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  • Focus
  • February 2016
  • The CMO Transformation Agenda: Winning in Digital Marketing
  • Fredrik Lind, Dominic Field, Raj Sandhu, David Ståhlberg, Johan Eriksson
  • It’s a whole new game for CMOs. The combination of digital technologies and innovative retail businesses has totally transformed consumers’ shopping behaviors. And the game keeps changing. While companies are building strategies for desktops and laptops, consumers are switching to mobile devices and apps. CMOs have two options: turning digital marketing into a competitive advantage or allowing it to become a competitive disadvantage. Those that want to win need to rethink their strategies, tools, and organizations. In many cases, they need to transform the way they approach their roles. Here’s a game plan for adapting to the digital age.

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  • Report
  • January 2016
  • Creating Value With Diversity in Danish Companies
  • Mai-Britt Poulsen, Thorsten Brackert, Stine-Marie Skov, Louise Nielsen
  • Diversity is an opportunity for Danish companies to improve their performance and create more value, particularly by increasing the share of women in leadership.

    BCG in Copenhagen spoke with human resources executives and surveyed female leaders to determine the root causes of the gender gap  and specific ways that companies can follow to boost the ranks of female leaders.

    Executives have misperceptions about women’s ambition. Many executives believe that a large share of women lack the motivation to seek senior leadership roles. Yet our research shows that the opposite is true.

    Clear career paths and role models are lacking. Among other challenges, many female leaders say that there are no natural next steps on the career ladder and that they lack female role models among their leaders.

    A Leadership Agenda Includes Five Priorities. With clear sponsorship from the CEO, C suite, and board, companies should create transparency and accountability, use middle managers to promote change, strengthen career planning for women, make flexible work arrangements the new norm, and tailor recruiting toward women to increase the pipeline of female talent.

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  • Report
  • November 2015
  • The Nordic Agenda 2016: Bringing Growth Back To Focus
  • Børge Kristoffersen, Fredrik Lind, Mai-Britt Poulsen, Teemu Ruska, Tuukka Seppä, Juuso Soininen, Øyvind Torpp, Johan Öberg
  • The Nordic countries are losing their competiveness and a transformation is needed to change direction. We believe that by addressing the workforce gap caused by the aging population and by stimulating the most productive industries, the Nordics could return on a path of healthy economic growth. In 2014, we created the Nordic Agenda, a set of ten recommendations to transform the Nordics for competitiveness and growth. We have now followed up on their progress. The Nordics have slowly started to embark on the agenda, but we feel the speed of change is still insufficient and there is a lot more to be done. In order to speed up the process, the Nordics should more actively adopt best practices from each other and abroad, and utilize talent and transformation knowledge from the private sector.

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  • Report
  • September 2015
  • Svensk Filmnäring: Utveckling, utmaningar och möjligheter 2015
  • Fredrik Lind, Andreas Lundmark, Mikael Svensson
  • Svensk filmnäring är idag under stark förändring där digitaliseringen är påtagligare än någonsin. Konsumenterna anammar nya sätt att konsumera film och rörlig bild, vilket innebär både möjligheter och utmaningar för filmbranschen. Den fysiska försäljningen av film fortsätter att sjunka samtidigt som lagliga digitala alternativ ännu inte kompenserar för nedgången och de illegala tjänsterna växer. Rapporten ger en bild av svensk filmnäring idag och bygger vidare på den tidigare rapporten Svensk Filmnäring – Utveckling, utmaningar och möjligheter, från 2014.

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  • Report
  • June 2015
  • Launching a New Digital Agenda: How Sweden Can Become the Global Leader in Digitization and Technology
  • Patrik Andreasson, Fredrik Lind, Andreas Lundmark
  • The development of the Swedish economy, and the country's ability to remain competitive, is largely dependent on how well Sweden can leverage digitization and technology to drive economic growth and job creation. In the early 2010s, Sweden was the world leader in digitization, but while other countries have increased their investments in digital solutions and technology, Swedish investments have stagnated. As a consequence Sweden has lost its digital leadership and is on a negative trajectory in BCGs e-Intensity Index. Changing this current trajectory and re-claiming global leadership must be a national priority. Therefore, it is time for Sweden to launch a new digital agenda, with the aspiration to make Sweden the best country in the world for leveraging digitization and technology to drive economic growth and job creation.

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  • Report
  • February 2015
  • Restoring Waters in the Baltic Sea Region: A Strategy for Municipalities and Local Governments to Capture Economic and Environmental Benefits
  • Sanna Dahlgren, Nina Källström, Fredrik Lind, Magnus Morin, Tomasz Mrozowski, Tuukka Seppä, Malin Wallin
  • The Baltic Sea is in a critical state, and eutrophication, caused by excess nutrients in the water is one of the major threats. Measures to limit human-caused nutrient load have been enacted, but progress has been too slow. The future of the Baltic Sea can be improved by a stronger municipal environmental strategy that would also boost local economies and labor markets. For an average municipality in the Baltic Sea region, addressing eutrophication can create €270 million in gross output and 3000 full-time jobs between 2015 and 2030. Within the entire Baltic Sea region, 900 000 jobs could be created by 2030, representing almost 2% of the total labor supply.

    Read executive summary pdf in Swedish

    Read executive summary pdf in Finnish

    Read executive summary pdf in Polish

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Nordic Publications

BCG Nordics has published multiple reports over the years on topics ranging from transformation of the Nordic model to the future of the Baltic Sea.

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