I often hear people claim that consulting is all about using your common sense. That may well be true, but in this case we are talking about a type of common sense that is not all that common. Most business problems are really not that complex when you attack them in the right way. You do not need to know all the details of an industry to come up with insights. What you do need is the ability to identify the right underlying problem and then deconstruct in a logical way. With that structure in mind, it's now time to go look for answers—almost like a "business investigator"—using your inherent intuition, creativity, and analytical skills. Some people master this better than others. In the interview process, we are looking to identify those that excel.